:root {
  --bg: #faf8f4;
  --bg-warm: #f4f0e8;
  --bg-card: #ffffff;
  --text: #1a1714;
  --text-muted: #6b6259;
  --accent: #d4813a;
  --accent-light: #fdf0e4;
  --accent-dark: #b5661e;
  --green: #2d7a5b;
  --green-light: #e8f5f0;
  --border: #e8e2d9;
  --shadow-sm: 0 1px 4px rgba(26,23,20,0.06);
  --shadow: 0 2px 16px rgba(26,23,20,0.08);
  --shadow-lg: 0 8px 40px rgba(26,23,20,0.12);
  --font-display: 'Fraunces', serif;
  --font-body: 'DM Sans', sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { font-size: 16px; scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* ===== NAV ===== */
.site-nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(250,248,244,0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
  padding: 0 2rem;
  height: 64px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-brand {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 700;
  color: var(--text);
  text-decoration: none;
  letter-spacing: -0.01em;
}
.nav-brand span { color: var(--accent); }
.nav-cta {
  display: inline-flex;
  align-items: center;
  background: var(--accent);
  color: #ffffff;
  padding: 9px 20px;
  border-radius: 8px;
  font-family: var(--font-body);
  font-size: 0.875rem;
  font-weight: 600;
  text-decoration: none;
  transition: background 0.2s ease, transform 0.15s ease;
}
.nav-cta:hover { background: var(--accent-dark); transform: translateY(-1px); }

/* ===== HERO ===== */
.hero {
  padding: 100px 2rem 80px;
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
  min-height: calc(100vh - 64px);
}
.hero-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-light);
  padding: 5px 14px;
  border-radius: 100px;
  margin-bottom: 1.5rem;
}
.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(2.4rem, 4.5vw, 3.8rem);
  font-weight: 700;
  line-height: 1.12;
  letter-spacing: -0.02em;
  color: var(--text);
  margin-bottom: 1.25rem;
}
.hero h1 em {
  font-style: italic;
  color: var(--accent);
}
.hero-sub {
  font-size: 1.1rem;
  color: var(--text-muted);
  line-height: 1.75;
  margin-bottom: 2.5rem;
  max-width: 440px;
}
.hero-actions {
  display: flex;
  gap: 14px;
  align-items: center;
  flex-wrap: wrap;
  margin-bottom: 2.5rem;
}
.btn-primary {
  display: inline-flex;
  align-items: center;
  background: var(--accent);
  color: #ffffff;
  padding: 13px 26px;
  border-radius: 8px;
  font-family: var(--font-body);
  font-size: 0.95rem;
  font-weight: 600;
  text-decoration: none;
  transition: background 0.2s ease, transform 0.15s ease;
}
.btn-primary:hover { background: var(--accent-dark); transform: translateY(-1px); }
.btn-ghost {
  display: inline-flex;
  align-items: center;
  color: var(--text-muted);
  font-size: 0.9rem;
  font-weight: 500;
  text-decoration: none;
  transition: color 0.2s ease;
}
.btn-ghost:hover { color: var(--text); }
.hero-trust {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 0.82rem;
  color: var(--text-muted);
}
.trust-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--green);
}
/* Hero visual side */
.hero-visual {
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.proof-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 20px 24px;
  box-shadow: var(--shadow-sm);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.proof-card:hover { transform: translateY(-2px); box-shadow: var(--shadow); }
.proof-industry {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 6px;
}
.proof-quote {
  font-size: 0.95rem;
  color: var(--text);
  line-height: 1.55;
  font-style: italic;
}
.proof-author {
  font-size: 0.8rem;
  color: var(--text-muted);
  margin-top: 8px;
  font-weight: 500;
}
.proof-card.green {
  background: var(--green-light);
  border-color: rgba(45,122,91,0.2);
}
.proof-card.green .proof-industry { color: var(--green); }

/* ===== PROBLEM ===== */
.problem {
  padding: 100px 2rem;
  background: var(--bg-warm);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.section-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.section-eyebrow {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1rem;
}
.section-title {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.75rem);
  font-weight: 700;
  line-height: 1.18;
  letter-spacing: -0.02em;
  color: var(--text);
  margin-bottom: 1.25rem;
}
.problem-intro {
  font-size: 1.05rem;
  color: var(--text-muted);
  line-height: 1.7;
  max-width: 560px;
  margin-bottom: 3rem;
}
.pain-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.pain-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 24px;
  box-shadow: var(--shadow-sm);
}
.pain-icon {
  font-size: 1.5rem;
  margin-bottom: 12px;
}
.pain-card h3 {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 600;
  color: var(--text);
  margin-bottom: 8px;
}
.pain-card p {
  font-size: 0.875rem;
  color: var(--text-muted);
  line-height: 1.6;
}

/* ===== FEATURES ===== */
.features {
  padding: 100px 2rem;
}
.features-header {
  max-width: 1100px;
  margin: 0 auto 3.5rem;
}
.features-sub {
  font-size: 1.05rem;
  color: var(--text-muted);
  line-height: 1.7;
  max-width: 520px;
  margin-top: 1rem;
}
.features-grid {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 28px;
}
.feature-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 32px;
  box-shadow: var(--shadow-sm);
  transition: border-color 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease;
}
.feature-card:hover {
  border-color: var(--accent);
  transform: translateY(-2px);
  box-shadow: var(--shadow);
}
.feature-icon {
  width: 44px;
  height: 44px;
  background: var(--accent-light);
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.2rem;
  margin-bottom: 1.25rem;
}
.feature-card h3 {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 600;
  color: var(--text);
  margin-bottom: 10px;
}
.feature-card p {
  font-size: 0.9rem;
  color: var(--text-muted);
  line-height: 1.65;
}

/* ===== HOW IT WORKS ===== */
.how {
  padding: 100px 2rem;
  background: var(--bg-warm);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.how-grid {
  max-width: 1100px;
  margin: 3rem auto 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}
.how-step {
  position: relative;
}
.how-num {
  font-family: var(--font-display);
  font-size: 3rem;
  font-weight: 700;
  color: var(--accent-light);
  line-height: 1;
  margin-bottom: 0.75rem;
}
.how-step h3 {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 600;
  color: var(--text);
  margin-bottom: 8px;
}
.how-step p {
  font-size: 0.9rem;
  color: var(--text-muted);
  line-height: 1.65;
}

/* ===== CLOSING ===== */
.closing {
  padding: 120px 2rem;
  text-align: center;
  background: var(--text);
}
.closing-inner {
  max-width: 640px;
  margin: 0 auto;
}
.closing h2 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 700;
  line-height: 1.18;
  letter-spacing: -0.02em;
  color: #ffffff;
  margin-bottom: 1.25rem;
}
.closing p {
  font-size: 1.05rem;
  color: rgba(255,255,255,0.65);
  line-height: 1.75;
  margin-bottom: 2.5rem;
}
.btn-closing {
  display: inline-flex;
  align-items: center;
  background: var(--accent);
  color: #ffffff;
  padding: 15px 32px;
  border-radius: 8px;
  font-family: var(--font-body);
  font-size: 1rem;
  font-weight: 600;
  text-decoration: none;
  transition: background 0.2s ease, transform 0.15s ease;
  margin-bottom: 1.25rem;
}
.btn-closing:hover { background: var(--accent-dark); transform: translateY(-1px); }
.closing-note {
  font-size: 0.82rem;
  color: rgba(255,255,255,0.4);
}

/* ===== FOOTER ===== */
.site-footer {
  padding: 40px 2rem;
  background: var(--text);
  border-top: 1px solid rgba(255,255,255,0.08);
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.footer-brand {
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: 700;
  color: rgba(255,255,255,0.9);
}
.footer-brand span { color: var(--accent); }
.footer-copy {
  font-size: 0.8rem;
  color: rgba(255,255,255,0.35);
}

/* ===== NAV LINKS ===== */
.nav-links {
  display: flex;
  gap: 28px;
  align-items: center;
}
.nav-link {
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--text-muted);
  text-decoration: none;
  transition: color 0.2s ease;
}
.nav-link:hover { color: var(--text); }

/* ===== TIERS ===== */
.tiers {
  padding: 100px 2rem;
  background: var(--bg-warm);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.tiers-sub {
  font-size: 1.05rem;
  color: var(--text-muted);
  line-height: 1.7;
  max-width: 560px;
  margin-top: 1rem;
  margin-bottom: 3.5rem;
}
.tiers-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: start;
}
.tier-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 32px 28px;
  box-shadow: var(--shadow-sm);
  position: relative;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
  opacity: 0;
  transform: translateY(16px);
}
.tier-card.visible {
  opacity: 1;
  transform: translateY(0);
  transition: opacity 0.4s ease, transform 0.4s ease;
}
.tier-card--featured {
  border-color: var(--accent);
  box-shadow: 0 4px 24px rgba(212,129,58,0.18);
  background: #fff;
}
.tier-card--featured:hover {
  transform: translateY(-4px);
  box-shadow: 0 8px 40px rgba(212,129,58,0.22);
}
.tier-card:not(.tier-card--featured):hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow);
}
.tier-badge {
  display: inline-flex;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-muted);
  background: var(--bg-warm);
  border: 1px solid var(--border);
  padding: 4px 12px;
  border-radius: 100px;
  margin-bottom: 1.5rem;
}
.tier-badge--featured {
  color: var(--accent);
  background: var(--accent-light);
  border-color: rgba(212,129,58,0.3);
}
.tier-price {
  display: flex;
  align-items: baseline;
  gap: 6px;
  margin-bottom: 0.5rem;
}
.tier-amount {
  font-family: var(--font-display);
  font-size: 1.75rem;
  font-weight: 700;
  color: var(--text);
  letter-spacing: -0.02em;
}
.tier-period {
  font-size: 0.8rem;
  color: var(--text-muted);
  font-weight: 500;
}
.tier-name {
  font-family: var(--font-display);
  font-size: 1.2rem;
  font-weight: 600;
  color: var(--text);
  margin-bottom: 0.75rem;
}
.tier-desc {
  font-size: 0.875rem;
  color: var(--text-muted);
  line-height: 1.65;
  margin-bottom: 1.5rem;
}
.tier-items {
  list-style: none;
  margin-bottom: 2rem;
}
.tier-items li {
  font-size: 0.85rem;
  color: var(--text);
  padding: 6px 0;
  padding-left: 1.25rem;
  position: relative;
  border-bottom: 1px solid var(--border);
  line-height: 1.5;
}
.tier-items li:last-child { border-bottom: none; }
.tier-items li::before {
  content: '✓';
  position: absolute;
  left: 0;
  color: var(--green);
  font-size: 0.75rem;
  top: 7px;
  font-weight: 700;
}
.tier-cta {
  display: block;
  text-align: center;
  padding: 12px 20px;
  border-radius: 8px;
  font-size: 0.875rem;
  font-weight: 600;
  text-decoration: none;
  transition: background 0.2s ease, border-color 0.2s ease, transform 0.15s ease, color 0.2s ease;
}
.tier-cta--primary {
  background: var(--accent);
  color: #ffffff;
}
.tier-cta--primary:hover { background: var(--accent-dark); transform: translateY(-1px); }
.tier-cta--outline {
  background: transparent;
  color: var(--accent);
  border: 1.5px solid var(--accent);
}
.tier-cta--outline:hover {
  background: var(--accent-light);
  transform: translateY(-1px);
}
.tiers-note {
  text-align: center;
  font-size: 0.8rem;
  color: var(--text-muted);
  margin-top: 2.5rem;
}

/* ===== SOCIAL PROOF (industry cards) ===== */
.social-proof {
  padding: 100px 2rem;
  background: var(--bg);
}
.proof-intro {
  font-size: 1.05rem;
  color: var(--text-muted);
  line-height: 1.7;
  max-width: 560px;
  margin-top: 1rem;
  margin-bottom: 3.5rem;
}
.proof-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  max-width: 1100px;
  margin: 0 auto;
}
.proof-industry-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 28px;
  box-shadow: var(--shadow-sm);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
  opacity: 0;
  transform: translateY(16px);
}
.proof-industry-card.visible {
  opacity: 1;
  transform: translateY(0);
  transition: opacity 0.4s ease, transform 0.4s ease;
}
.proof-industry-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow);
}
.proof-industry-card--alt {
  background: var(--bg-warm);
}
.proof-industry-tag {
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1rem;
}
.proof-roi {
  margin-bottom: 1rem;
}
.roi-num {
  display: block;
  font-family: var(--font-display);
  font-size: 2.2rem;
  font-weight: 700;
  color: var(--text);
  letter-spacing: -0.02em;
  line-height: 1.1;
}
.roi-label {
  font-size: 0.78rem;
  color: var(--text-muted);
  font-weight: 500;
}
.proof-scenario {
  font-size: 0.875rem;
  color: var(--text-muted);
  line-height: 1.65;
  margin-bottom: 1.25rem;
}
.proof-tools-cost {
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--green);
  background: var(--green-light);
  display: inline-flex;
  padding: 3px 10px;
  border-radius: 100px;
}
/* CTA card in the grid */
.proof-cta-card {
  background: var(--text);
  border-radius: 14px;
  padding: 28px;
  display: flex;
  align-items: center;
  justify-content: center;
}
.proof-cta-inner {
  text-align: left;
}
.proof-cta-eyebrow {
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 0.75rem;
}
.proof-cta-card h3 {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 600;
  color: #ffffff;
  margin-bottom: 0.75rem;
  line-height: 1.3;
}
.proof-cta-card p {
  font-size: 0.875rem;
  color: rgba(255,255,255,0.6);
  line-height: 1.65;
  margin-bottom: 1.5rem;
}

/* ===== ABOUT ===== */
.about {
  padding: 100px 2rem;
  background: var(--bg-warm);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.about-inner {
  display: grid;
  grid-template-columns: 1fr 420px;
  gap: 80px;
  align-items: start;
}
.about-body {
  font-size: 1rem;
  color: var(--text-muted);
  line-height: 1.75;
  margin-bottom: 1rem;
  max-width: 520px;
}
.about-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 32px;
  box-shadow: var(--shadow);
}
.about-avatar {
  width: 64px;
  height: 64px;
  background: var(--accent);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1rem;
}
.about-initials {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 700;
  color: #ffffff;
  letter-spacing: 0.02em;
}
.about-name {
  font-family: var(--font-display);
  font-size: 1.2rem;
  font-weight: 700;
  color: var(--text);
  margin-bottom: 4px;
}
.about-title {
  font-size: 0.8rem;
  color: var(--text-muted);
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 1.75rem;
}
.about-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  padding: 20px 0;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  margin-bottom: 1.5rem;
}
.about-stat-num {
  font-family: var(--font-display);
  font-size: 1.2rem;
  font-weight: 700;
  color: var(--text);
  line-height: 1.2;
}
.about-stat-label {
  font-size: 0.7rem;
  color: var(--text-muted);
  line-height: 1.4;
  margin-top: 2px;
}
.about-quote {
  font-size: 0.875rem;
  color: var(--text-muted);
  font-style: italic;
  line-height: 1.65;
  padding-left: 14px;
  border-left: 3px solid var(--accent);
}

/* ===== CLOSING ===== */
.closing-eyebrow {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1rem;
}

/* ===== SCROLL FADE-IN ===== */
.proof-industry-card,
.tier-card,
.pain-card,
.how-step {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 0.4s ease, transform 0.4s ease;
}
.proof-industry-card.visible,
.tier-card.visible,
.pain-card.visible,
.how-step.visible {
  opacity: 1;
  transform: translateY(0);
}

/* ===== RESPONSIVE ===== */
@media (max-width: 900px) {
  .hero {
    grid-template-columns: 1fr;
    gap: 48px;
    min-height: auto;
    padding: 60px 1.5rem 60px;
  }
  .hero-visual { display: none; }
  .pain-grid { grid-template-columns: 1fr; gap: 16px; }
  .features-grid { grid-template-columns: 1fr; gap: 20px; }
  .how-grid { grid-template-columns: 1fr; gap: 28px; }
  .tiers-grid { grid-template-columns: 1fr; gap: 20px; }
  .proof-grid { grid-template-columns: 1fr 1fr; gap: 16px; }
  .about-inner { grid-template-columns: 1fr; gap: 48px; }
  .about-stats { grid-template-columns: repeat(3, 1fr); }
  .problem, .features, .how, .tiers, .social-proof, .about { padding: 70px 1.5rem; }
  .closing { padding: 80px 1.5rem; }
  .footer-inner { flex-direction: column; gap: 10px; text-align: center; }
  .nav-links { display: none; }
}
@media (max-width: 600px) {
  .site-nav { padding: 0 1rem; }
  .hero h1 { font-size: 2.2rem; }
  .proof-grid { grid-template-columns: 1fr; }
  .about-stats { grid-template-columns: 1fr 1fr; gap: 12px; }
}